Sports Marketing: 5 P’s and the Questions to Ask

Team Sneakers4Good

In the old days of marketing and communications, professionals in sports marketing learned the 4 Ps of marketing. In effect, they were Product, Place, Promotion, and Price. Those elements remain relevant today for sports teams and clubs that want to stay ahead of the curve. As we know, it’s essential to for competing in promoting their group. Still, understanding the following essential elements will help you communicate better. For instance, it’ll bring clarity for your target audience and the broader community about your value proposition.

So, let’s do the refresher on the 4P’s, and the team at Sneakers4Good adds one more­­­­––people.

Four Ps of Sports Marketing

Let’s begin with the meaning of the four Ps of marketing. After, we’ll lay out the relevant questions you should ask as a team leader. In short, the answers to those questions will help clarify your messaging to your audience for your group or team.

Product = solution for the need

Place = distribution of your service or product

Promotion = information provided to your audience

Price = value of your solution

And, as we mentioned, we also include people:

People = who do you need to achieve success

Questions for Each P

So, now that you know that, it’s time to get your sports marketing team together. You want to ask the critical questions about each of the Ps. As a result, when you answer the questions, you create the framework for an effective marketing effort. Remember, it’s not about right answers. Instead, the point is genuineness and authenticity to position your sports club or team effectively in your community.

Product (i.e., your club)

  • How is your team branded? In short, when someone sees your logo, how would they describe your group?
  • How does your sports club differentiate itself from your competitors? And what makes your team better than others? In other words, what makes you stand out?
  • Why would the general public want to support your organization? And, what’s the impact that you make in your community with what you offer?
  • How can the public experience your team offerings? For instance, how could people have a chance to experience first-hand what you’re about with what you do?

Place

  • Where can the public or people who may want to become members find you? Think about your website, social media and any other way that you promote your organization?
  • How do you engage with the community? Think of your fans, but also people you may want to join your team or club?
  • How do you engage with the broader community? For example, who might not want to join your club? And how do you demonstrate leadership in your community?

Promotion (of your team)

  • Where do you market and promote your club or group?
  • Also, have you missed opportunities you didn’t think of, such as associations or trade groups?
  • How often do you market and promote your sports club? And, is it consistent and on a weekly basis?
  • Do you use multiple channels for communicating with the public and your club members or supporters?
  • Have you created targeted campaigns promoting special events? And have you collaborated with others to promote your brand (e.g., city marathon, holiday season)?
  • Do you have an understanding of how and when your competitors market their club or team?
  • How do you compare against other competitors regarding the look, feel and placements of your marketing and advertising efforts?

Price

  • What are the costs for your products or services?
  • Also, do you have a fluent understanding of your operating costs?
  • Do you have enough of a profit to reinvest into your club or sports team?
  • Do you have any value-add for your supporters or members and, perhaps, the broader community?

People

  • How does your team engage with its members to be of value to them?
  • Further, what tools do you provide your supporters to help you spread the word about your group?
  • How do you measure the involvement of members or team members in your sports group?
  • Finally, how do you demonstrate value to your supporters, team members and the broader community?

To properly market your team or group effectively, you have to give it a little thought. By asking the questions mentioned above, you’ll help bring your sports team clarity that will only help you improve your sports marketing efforts to get new supporters and champions.

© 2018 Sneakers4Good. All Rights Reserved.

 

Shoe Lace

SMART. SIMPLE. SUSTAINABLE.

When you partner with Sneakers4Good, not only are you being social responsible and helping to keep sneakers out of landfills, but you provide innovative opportunities to families in developing countries all over the world through micro-enterprise.
Sneakers 4 Fun is now Sneaks 4 Good

Get this free resource by entering your information below.

"*" indicates required fields

Name
This field is for validation purposes and should be left unchanged.