What do Cristiano Ronaldo, Leo Messi, and Rafael Nadal all have in common? Aside from the fact that they are all world-class athletes, who live in Spain, there’s something else. These three athletes also happen to be the top 3 sports influencers on Instagram and Twitter. But, here’s a question you might be asking: why does it matter? Well, influencer marketing is essential for any brand. If your sports store, mud run or running event wants to attract more patrons and supporters, then you have to market. Influencer marketing is one of the best ways to do it. And the reason is simple. It can provide your group with a high return on investment. In other words, if you happen to get someone who is an influencer to share your content, you can significantly increase visibility.
So, let’s look at 5 tips you can start using today to attract Instagram sports influencers. It will help you grow because you will get influencers to help promote your brand. And, by being consistent, within 3 to 6 months, you should see an increase in two ways. First, you will see more people following your brand. And second, you will gain followers who care about your brand and what your sharing.
1) Create a list of sports influencers on Instagram
As always, the first place to begin is with research. But while getting athletes like Serena Williams, Leo Messi or Tom Brady would be remarkable, you want to start with sports influencers on Instagram who have a higher chance of sharing your content. Therefore, a great place to begin is with a simple Google search. We did just that and found this list by Hubspot of top influencers in every industry—including sports and fitness. And, you can also try out these influencer search tools. Create a list of people to follow and whom you want to engage with on Instagram.
2) Share the love with influencers
Once you’ve got your list, start following people. But, don’t just add them to your list and forget about them. Instead, make it a point each day to check out what they’re doing. Engage with them. In other words, like, comment and share their content. What will happen with a little time is that these sports influencers will notice. And that’s what you want. So, develop a relationship with them about what interests them. Eventually, you’ll have a chance for them to get to know your brand. But first, they have to get to know you.
3) Continue adding micro-influencers
In the first point, we mentioned that you should create your list. But research is an ongoing process. So, consider micro-influencers each time you research sports influencers on Instagram. Micro-influencers have fewer than 100,000 followers, but they still influence people. A great thing to always do is to build relationships with the top sports influencers on Instagram. But, you can also expand your base and likelihood for success by reaching out to micro-influencers.
4) What’s in it for the sports influencers?
Yes, you want to grow your sports brand. But, you also have to keep your influencers in mind. So, when you’re looking to build relationships, take a moment to think about what they want from you. It’s not just about what you want from them. Consider how you can help promote them to your audience. For instance, share their posts with your audience. Also, you can think out of the box and propose a partnership of some kind. Maybe you can write guest blogs for each other or create another type of collaboration.
5) Ask for a low commitment
As your relationships begin to develop with sports influencers when you’re ready to ask them to support you on Instagram, ask for a small commitment. For example, if you tag them on a post for a special event, just ask them to give you a shout out. And, when you do it, do it sparingly and strategically. In other words, don’t Instagram stalk anyone. They’re not going to like it. So, spread your requests around among your influencers when you ask them to share your content.
Your sports brand will benefit from engaging with sports influencers. And, by the way, an excellent way to get the attention of sports influencers on Instagram is to make a social impact. For instance, if you are seeking a way to make a difference in the world for your mud run, racing club, or running retail store, partnering with influencers will help you. Influencers want to demonstrate that they’re making the world a better place. When you reach out to them and tell them how they can help others, they’ll be more inclined to assist you.
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