Endurance Sports Coalition: Do Something Nowposted on April 21, 2020

We know that times are not the same. For instance, people have to take runs or do training on their own or making sure to be socially distant, and others now find it best to exercise at home. And, just as you’ve changed your life and training, this also affects sporting events. As a result, there’s a movement to give relief and support to sports events across the United States. And you can get involved in the effort by joining the Endurance Sports Coalition.

What is the Endurance Sports Coalition?

The events industry for sports has joined together to ask Congress for help. Meaning, it needs Congress to provide it with support and relief during these uncertain times. Because of it, running groups, cycling organizers, triathlons, and other sporting events have determined that—together—they need public support. You might not realize it, but endurance sporting events are an essential part of virtually every community.

Why Does it Matter?

The fact is that the health and fitness industry is a vital part of the American economy. In the U.S., more than 30 million people (or nearly 10% of the total population) participates in endurance sporting events. Further, over 50,000 events happen across our great country, which helps fuel the economy. For instance, those events generate $2 billion into our economy. And, even more importantly, they support more than 500,000 jobs. As we all know, it’s vital to preserve as many jobs as we can in our nation.

Those in the sporting industry, and especially in endurance sporting events, were some of the first to experience massive disruption. For example, all across the country, race directors had to grapple with postponements of planned activities. And, many events had to get canceled as municipalities started to implement social distancing.

What Endurance Sporting Events Got Affected?

The COVID-19 pandemic affected the world, and it’s also caused major endurance sports to postpone or cancel events, as we mentioned. For example, Tough Mudder, the Spartan Race, Ironman, USA Triathalon, Running USA, and imAthlete have experienced massive disruptions. However, many, such as Spartan Race, have taken their events virtual so that athletes can continue their sports.

Still, these top names in the endurance sports community are but a ripple. In all, 475 groups and organizations joined together for the Endurance Sports Coalition. The unprecedented disruption means that there is more power in the many. The Endurance Sports Coalition decided that it is more effective to address and make a big request of Congress together.

As runners and endurance athletes understand, these events are essential. The sporting events lend to the vibrancy, wellbeing, and strength of our communities. Consequently, public health, the economy, and job protection are dependent on the success of the coalition.

What You Can Do to Help

If you happen to be a vendor or service provider, there is a special request that you join the Endurance Sports Coalition. As we know, Congress listens when there is a large group (of voters and constituents). When you join, all you have to do is to complete the form and acknowledge their Memorandum of Understanding. That will allow the coalition to use your name and logo as one of its partners. Further, the group seeks to mobilize athletes as well to reach out to their elected officials. As we know, the only way we can get through this challenging time is together. So, if endurance sporting events are important to you, there’s no better time than now to join the efforts.

Finally, if you want a new way to make a great social impact, take a look at our Sneakers For Good program.

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