Sports Marketing

Category Archives: Sports Marketing

Sports Influencers on Instagram for Brand Promo

What do Cristiano Ronaldo, Leo Messi, and Rafael Nadal all have in common? Aside from the fact that they are all world-class athletes, who live in Spain, there’s something else. These three athletes also happen to be the top 3 sports influencers on Instagram and Twitter. But, here’s a question you might be asking: why […]

Women in Sports: Corporations Breaking Barriers

If you follow this blog, then you know that we’re exploring and supporting women sports efforts. A couple of years ago, the Women’s Sport and Fitness Foundation published a report that explained some of the barriers that women and girls face concerning their participation in sports, which include the following. Lack of time because women […]

Sports Club Members: 5 Ways to Recruit

If you work at a gym or sports club, it’s vital to ensure that your group is part of the community. Ingraining yourself in your town is vital because your organization thrives on getting new champions and members to join your club. Each year, you have people join your gym or club, but then they […]

Sports Marketing: 5 P’s and the Questions to Ask

In the old days of marketing and communications, countless professionals in sports marketing were taught the 4 Ps of marketing, which was Product, Place, Promotion, and Price. Those elements are still relevant today for sports teams and clubs that want to stay ahead of the curve in being better than their competition in promoting their […]