Sports Marketing

Category Archives: Sports Marketing

Sports Influencers on Instagram to Promote Your Brand

What do Cristiano Ronaldo, Leo Messi, and Rafael Nadal all have in common? Aside from the fact that they are all world-class athletes, who live in Spain, there’s something else. These three athletes also happen to be the top 3 sports influencers on Instagram and Twitter. But, here’s a question you might be asking: why […]

Corporations Are Supporting Breaking the Barriers to Women in Sports

If you follow this blog, then you know that we’re exploring and supporting women sports efforts. A couple of years ago, the Women’s Sport and Fitness Foundation published a report that explained some of the barriers that women and girls face concerning their participation in sports, which include the following. Lack of time because women […]

5 Ways to Get New Sports Club Members You Have Not Thought Of

If you work at a gym or sports club, it’s vital to ensure that your group is part of the community. Ingraining yourself in your town is vital because your organization thrives on getting new champions and members to join your club. Each year, you have people join your gym or club, but then they […]

5 P’s and the Questions to Ask for Brilliant Sports Marketing

In the old days of marketing and communications, countless professionals in sports marketing were taught the 4 Ps of marketing, which was Product, Place, Promotion, and Price. Those elements are still relevant today for sports teams and clubs that want to stay ahead of the curve in being better than their competition in promoting their […]