Sports Marketing: 5 P’s and the Questions to Ask

In the old days of marketing and communications, countless professionals in sports marketing were taught the 4 Ps of marketing, which was Product, Place, Promotion, and Price. Those elements are still relevant today for sports teams and clubs that want to stay ahead of the curve in being better than their competition in promoting their […]

Peer-to-Peer Fundraisers: 3 Essential Tips

One of the best fundraising methods for sports and team-oriented organizations is through peer-to-peer fundraising. The reason why is simple: people will support their friends and people they know much easier than they do advertising or marketing from a group, which they know is done by professionals. In fundraising, there is an adage that people […]

Nike’s Game of Go Sneaker Experience

One of the most exciting things about the digital age is augmented reality (AR), and one of the largest brands in the world, Nike, creatively hit upon a way for the public to experience their new athletic running shoe with the use of AR. As was reported, Nike developed an immersive augmented reality game called […]

Veterans Charities: Give Us Your Sneakers to Help

The recent controversy with Nike selecting Colin Kaepernick as the new face in its “Just Do It” campaign created a lot of media and social media discussions. There was support and also many critics of the selection. Many people in the public took to burning and destroying their Nike sneakers and apparel in anger of […]