A Special CSR Program for Running Shoe Retailers

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If you’re a running shoe retailer, then you’ve probably dealt with issues of excess inventory, which can become a lot to handle, not to mention, money down the proverbial drain.

What if there was a way to do something good for your local community with unwanted running shoes that would heighten your brand’s visibility? In turn, you’d earn more profit because your brand would become synonymous with corporate social responsibility (CSR)?

Corporate social responsibility is something that is done that benefits both your business and your community. All of the leading brands have robust CSR efforts because they know that consumers want to patronize businesses that are associated with making a positive social impact.

Consumers understand that textiles can be harmful to the environment. Many people know that brands burn or destroy their clothing or footwear, including athletic shoes, to retain the brand image, which is harmful to the environment. Other manufacturers and retailers instead dispose of unwanted items in the trash.

There’s a better way!

Cone Communications published a study with the following findings:

  • 63 percent of the American population want businesses to lead social and environmental change.
  • 87 percent would do business with a company that was active in a social cause they cared about in their lives.
  • 76 percent of consumers would not do business with a company that supports issues that are contrary to their beliefs.

Running Retailer Program

One of the great things about a social enterprise like Sneakers4Funds is that it can be innovative, and one of our best creations has been the Running Retailer Program. We understand how to help your running shoe retailer brand get leverage in your community. Here’s how the program works:

  • Get your sales samples, customer returns, hash lots, overstock and factory defects together.
  • Call a company like Sneakers4Funds and ask for our Running Retailer Program.
  • Get a check issued by us to your favorite charity or cause.
  • Ask your nonprofit partner to help you promote the financial donation that will be made to the organization in your name.

That’s it. It’s simple, and many other retailers have already done it leveraging their brand in their communities.

To find out more about the Running Retailer Program, call 407-930-2979 and speak to one of our fundraising coaches.


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